When you think about the future, how do you envision it?
The consumer of today is living in a past-present future where surreal technology, like Virtual Reality and Artificial Intelligence, exist within a world where the past is still important and prevalent.
Futuristic is further supported by the rise of 3D-printed clothing, footwear, and accessories that are being influenced by tech-driven design and a new generation of technical materials that are ultra light, highly breathable, protective, and thermo regulated.
The world is changing at an extraordinary rate and the question is to know how humans are going to evolve with it.

*This is a chapter of our Trend Book. To know all the Macro-Trends that will have an impact in the future see our full Trend Forecast 2020.