Contemporary Streetstyle is a movement for creatives, artists, art shakers and social activists. Its a macro trend used for political messaging and bold statements. With this tense political climate and our collective feelings of uncertainty, comes an explosion of creative expression. We will see innovative creations in fashion approached with a new way of thinking. Intelligent and smart attitudes towards everyday dressing become ever more important, along with the continued idea of individuality.

*This is a chapter of our Trend Book. To know all the Macro-Trends that will have an impact in the future see our full Trend Forecast 2020.